MODAY Classic Suit Tailor - Brand Identity

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Moday Classic Suit Tailor

Case

MODAY is a tailor specializing in sartorial-style clothing in Hue, Vietnam. With a deep understanding of sartorial style, MODAY brings forth beautiful and high-quality designs that demand exceptional craftsmanship and aesthetic sensibility from both the tailor and the wearer. Catering to clients with discerning tastes, a classical inclination, and a special appreciation for precision and bespoke garments, MODAY aims to not only provide the most beautiful and authentic sartorial clothing but also to cultivate a lifestyle and style for its customers, turning them into true sartorial enthusiasts.

Solution

To serve the sincere goal of conveying a strategic and brand image, MODAY employs an elegant serif font, emphasizing sophistication and refinement. Details mimicking stitching are utilized to fully express the meticulousness in each of MODAY's products. Lapels, one of the distinctive images of a suit, are incorporated to showcase the bespoke and unique nature of the brand's identity system. Additionally, woolen patterns are applied in line with the spirit of "MODAY produces products with the highest quality materials". The striking color palette still maintains an air of elegance, honoring the brand's traditional and prestigious essence, while also preserving its refinement and relevance.